TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as established television formats, relying on fixed air times via public channels. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and online content